Fear is a Business Tactic

Fictional Stars Get a 21st Century Facelift – NYTimes.com:

“It’s a terrible world, and modern parents are trying to cocoon their kids as much as possible,” said Alfred R. Kahn, chairman of 4Kids Entertainment, which also manages franchises like Pokémon and the Cabbage Patch Kids. “What better way to protect them than wrapping them in nostalgic brands?”

Fear is a very profitable business tactic. Fear sells. Fear sells lots of things, and makes people do things that aren’t in their rational best interest. And because of that, there’s an industry devoted to informing people, parents in this case, that they should be afraid. So that they will buy something to make them feel better.

Don’t mind me. I’m just sick of the culture of fear. Fear is a choice.

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